Financial Advisor Marketing Tips

it’s human nature

It’s amazing what happens when I can’t have something. Tell me I can’t have something and I want it even more! How about you? Same thing? It’s human nature… If that’s true, why are you pressing so hard with...
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Financial Advisor Marketing Tips

you using turkey marketing?

Hope you had a great Thanksgiving. According to CNN, Americans serve roughly 46 million turkeys on Thanksgiving, with almost 9 out of 10 Americans feasting on the bird. Each year for the last few years, rumors have circulated about...
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Financial Advisor Marketing

bang on your prospect’s door

We just finished our 13th Double Your Affluent Clients® Boot Camp last week and it was a phenomenal experience. Brian Tracy was brilliant as usual, sharing time-tested tips on doubling your income. I get to share the 7X Advisor...
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Financial Advisor Marketing

marketing doo-doo

Beth and I just returned from a technology conference in New York City. One of the first things you get asked at a conference or meeting is often, “Tell me about what you do?” So many advisors make this...
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Financial Advisor Marketing

Trump and Hillary used this for marketing

What is it? The most powerful marketing tool today. Trump has over twenty. Hillary has six. Books are the most powerful marketing tool on the planet. Make it a top priority to get a book as soon as you...
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Financial Advisor Marketing

marketing R-E-S-P-E-C-T

How much are you worth? More than you think… I’ll bet. I’ll get to that in a minute. And more than your prospects think. Why? Two things, really. It’s easier for prospects to drop you into an already-existing slot...
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Financial Advisor Marketing Tips

is your marketing disrespecting you?

Don’t do what I did. Don’t disrespect yourself. How? Initially by working with anyone who wanted to work with me. You must see yourself as more valuable than that. You are invaluable to the Right Fit Client. Not to...
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Financial Advisor Marketing Tips

country music prospecting

You like country music? I do. Don’t judge. Country artist Toby Keith has a song, “I Wanna Talk About Me.” Here’s part of the chorus, “I wanna talk about me. Wanna talk about I. Wanna talk about number one,...
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Financial Advisor Marketing Tips

here’s how to distinguish you

I failed out of this business in the early eighties. Well, not really failed. My results were mediocre and I hated being seen as a salesman. After ten years in wholesale, helping advisors grow their businesses, I launched a...
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Financial Advisor Marketing Tips

does your marketing do this?

Most advisors don’t understand the difference between marketing and positioning…or how they work in concert with one another. “Your marketing should repel!” Does that statement make sense to you? It didn’t when I first learned it. I thought marketing...
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