Financial Advisor Marketing Tips

Jordan Spieth, the Masters and advisor marketing

“Competitive golf is played mainly on a 5 ½ inch course… the space between your ears,” Bobby Jones used to say. Robert Tyre “Bobby” Jones Jr. was probably the greatest amateur golfer ever, dominated the sport in the 1920s....
0Shares
Comments 0

Financial Advisor Marketing Tips

building your advisor credibility

A dozen advisors are meeting me in Henderson, Nevada to push their credibility to the next level. Each of them will be interviewed by James Malinchak, featured on ABC TV’s Hit Show, Secret Millionaire, allowing them to take advantage...
0Shares
Comments 0

Financial Advisor Marketing Tips

winning the advisor marketing war

We are remodeling and expanding our offices. Everything is being moved. On my wall hangs this reproduction of Seth Godin’s best seller, Purple Cow, redrawn by Hugh MacLeod in his signature hatch-mark style. Seth and Hugh are both distinctive....
0Shares
Comments 0

Financial Advisor Marketing Tips

is your advisor marketing camo?

Using old-world, same old, me-too, traditional advisor marketing techniques makes you look exactly like every other advisor trying to get a prospect’s attention. Why? Because there is no difference between how you market and how every other advisor markets....
0Shares
Comments 0

Financial Advisor Marketing Tips

advisor marketing “experts” watch out

Financial advisor marketing and practice experts? Mark Twain said, “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” Derek Sivers, who founded and sold CD Baby for $22 million, agreed when he...
0Shares
Comments 0

Financial Advisor Marketing Tips

financial advisor marketing is not black or white

For a long time, I vowed I’d never get an iPhone. Too distracting. Life was already full. When my ancient Motorola Flip phone finally bit the dust, secretly, I snuck to the Apple store to pick one up. Now,...
0Shares
Comments 0

Financial Advisor Marketing Tips

here’s why your website isn’t working…

You may be wondering what Gene was wondering, “Is my website worth it?” My answer to his question was, “What were you hoping your website will do for you?” Gene said, “Get new clients, of course.” Here’s my philosophy...
0Shares
Comments 0

Financial Advisor Marketing Tips

how to get prospects to recognize you…

During the break at a $10,000 marketing training in New York City, somebody walked up to me and said, “Scott Keffer. That’s you,” as he stuck his phone in my face. He said, “I’ve been getting your AM Tip...
0Shares
Comments 0

Financial Advisor Marketing Tips

prospects aren’t listening, unless you…

Actually, it’s much worse than that. Prospects are not even paying attention. They’re deaf. They’re numb. They’re overloaded just like you! And yet, advisors continue to pummel the affluent with slick, four-color, glossy brochures and marketing pieces. You need...
0Shares
Comments 0

Financial Advisor Marketing Tips

here’s how to know what prospects think about you…

In New York City not long ago, 11-time International Best Selling Author and Marketing Guru, Seth Godin, told us, “Attention is the new scarcity. Attention from those interested and able to buy is worth more now than ever before.”...
0Shares
Comments 0