Financial Advisor Marketing Tips

the laws of positioning

Over 20 years ago, marketing guru, Dan Kennedy, asked one person to teach internet marketing at his marketing events. Ken McCarthy had positioned himself as THE internet marketing guy. In Dan’s mind, there was no other alternative. That’s the...
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Financial Advisor Marketing Tips

coaching is a waste of champagne

Four years ago, Jimmy Walker received his first of many lessons from Butch Harmon (Tiger Woods former coach). The 37-year-old Texan had never won a major tournament. Walker bought Harmon a $1,200 bottle of champagne, Chateau Margaux, which Harmon...
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Financial Advisor Marketing Tips

where you this week?

Hey, where you going to be this week? In Chicago with us, I hope. Our team and I will be there the whole week! Our Coaching Members will be learning Advanced Advisor Marketing for two days. I love sharing...
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Financial Advisor Marketing Tips

advisor marketing with no competition

Watching Henrik Stenson and Phil Mickelson battle it out in the British Open made me wish I was a great golfer (even an average golfer would be an improvement. Pipe dream, though.
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Financial Advisor Marketing Tips

never bet against Shark Tank; really

I don’t bet. But… I couldn’t pass up the chance to make a friendly wager with my friend, Kevin Harrington, original Shark on ABC TV’s Shark Tank. Watch Kevin paying off a friendly wager with me.      
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Financial Advisor Marketing Tips

wicked busy

June is wicked busy for me. New coaching members from our May Double Your Affluent Clients® Boot Camp. Seminar Money Machine™ training. At home, Beth and my wedding anniversary. And yesterday was my birthday. 🙂 That’s why I’m at the...
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Financial Advisor Marketing Tips

the truth about referral marketing…

We had 3 great days with advisors from California to New Hampshire to Texas… and in between. It was a fabulous training for the Seminar Money Machine™. Advisors are consistently filling their seminars with 30 to 100 prospects. Yea....
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Financial Advisor Marketing Tips

your marketing bubble bursting

Well… the Stanley Cup returns to Pittsburgh. 🙂 We are big hockey fans and really enjoyed to playoffs! Many hearts are broken when the bubble bursts and the hope of the Cup disappears. We have been there before. During...
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Financial Advisor Marketing Tips

word of mouth marketing… and my convertible

They gave away my convertible. 🙁 Beth and I arrived in Charlotte around 9PM and proceeded to the rental counter to pick up the Mustang convertible. Reserved and paid for. The woman behind the counter, who was very nice,...
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Financial Advisor Marketing Tips

marketing to the affluent, who can’t be sold

Beth and I are heading to Blowing Rock, North Carolina for some R&R through Memorial Day. Jan Karon is the #1 New York Times Best-Selling author of the Mitford Series, which Beth just loves. As she was recovering from...
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