One of my early coaches and mentors helped me understand the power of positioning and posed this question, “Who has already spent time and money to earn credibility with your Right Fit Client?”
Who’s already the leader in that space?
Who is already first?
What a great question.
How long would it have taken me, if ever, to figure that out on my own? How much time did that save me? That one idea, and there were many, made that coach worth multiples of what I invested in him!
Find someone who’s already spent time and money to earn credibility with your Right Fit Client.
I call them “Credibility Partners.”
Super powerful positioning.
Big warning. Unless you get the following, this concept will be of zero value to you. This is not about marketing and selling you. Don’t think like that.
To succeed, you must serve the Credibility Partner; put their interests first, or you will crash and burn… big time.
Here’s an example: if during one of my TV interviews, I marketed myself, promoted myself, or tried to sell myself, what would have happened?
That interview would go in the can, never air, and I’d never be called back!
In the same way, if while writing an articles, I marketed myself, promoted myself, or tried to sell myself, what would have happened? The article would never have been published.
It would have been the same for the charities that hired me. And the banks I worked with.
To be successful with Credibility Partners, you must put their needs first.
Here’s the cool thing. When you put their interests first, you get massive credibility.
TV, Radio, Magazines, Charities, Associations, and Banks were all my Credibility Partners.
Make your list. Then, we’ll talk about how to recruit them.