What gets your prospects to listen to you?
Authority.
How do you gain authority?
Credibility Stacking.
Write this down: The One With The Most Credibility Wins!
It’s time to Crank Your Credibility.
How did I gain million-dollar clients starting from scratch back in 1994? Credibility Stacking.
How did Barry Spencer, in his 3rd year in the business, go from $50,000 to $1,000,000 in just 4 years working only with high net worth clients?
Credibility Stacking.
It’s time to Crank your Credibility!
What’s holding you back?
First, inventory every piece of credibility you have. Think Credibility Staircase – article by you, article about you, sponsored presentation, visible authority connection, radio, TV, books.
Second, lay out a Credibility Campaign Calendar to relaunch all your credibility again this year
Thirdly, add two new top-of-the-staircase credibility pieces this year.
Books are the ace-of-trump when it comes to credibility!
The One With The Most Credibility Wins.
Crank Your Credibility.