When our daughter, Anni, graduated from college a number of years ago, we helped her buy a car. We loved Toyota’s, so we found a used white RAV4, their mini-SUV. She still has it. As soon as she READ MORE
your worst investment… don’t be shocked
What’s YOUR best investment? You may be tempted to answer that as a financial advisor. DON’T. Investing in what you recommend to your clients may be your worst investment. You need to answer READ MORE
a $26,000 marketing check…
I wrote a check for $26,000 to a ninja copywriter to help me create a marketing piece. Why would I invest that kind of money? Think about this: What’s the best way to learn something? Touch the READ MORE
have you burned your hand?
You ever learn a painful lesson in life or business? Growing up, the best way to learn was to burn my hand when I touched the stove. The pain and the scar was a great way to learn. In business, pain READ MORE
the marketing road to disaster…
The problem was, the so-called “advisor marketing experts.” “Consider everyone a prospect.” “Attract as many prospects as possible.” “Make everyone a client.” Once I started getting coached, it READ MORE
do this: crank your credibility…
What gets your prospects to listen to you? Authority. How do you gain authority? Credibility Stacking. Write this down: The One With The Most Credibility Wins! It’s time to Crank READ MORE