Beth and I just returned from a technology conference in New York City. One of the first things you get asked at a conference or meeting is often, “Tell me about what you do?” So many advisors make READ MORE
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Trump and Hillary used this for marketing
What is it? The most powerful marketing tool today. Trump has over twenty. Hillary has six. Books are the most powerful marketing tool on the planet. Make it a top priority to get a book as soon READ MORE
marketing R-E-S-P-E-C-T
How much are you worth? More than you think… I’ll bet. I’ll get to that in a minute. And more than your prospects think. Why? Two things, really. It’s easier for prospects to drop you into an READ MORE
is your marketing disrespecting you?
Don’t do what I did. Don't disrespect yourself. How? Initially by working with anyone who wanted to work with me. You must see yourself as more valuable than that. You are invaluable to the Right READ MORE
country music prospecting
You like country music? I do. Don’t judge. Country artist Toby Keith has a song, "I Wanna Talk About Me." Here’s part of the chorus, “I wanna talk about me. Wanna talk about I. Wanna talk about READ MORE
does your marketing do this?
Most advisors don’t understand the difference between marketing and positioning…or how they work in concert with one another. “Your marketing should repel!” Does that statement make sense to READ MORE