Most advisors don’t understand the difference between marketing and positioning…or how they work in concert with one another. “Your marketing should repel!” Does that statement make sense to READ MORE
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show the affluent how to buy you
The biggest lie that the affluent have been told is that they should know how to preserve, protect, and pass on their wealth. You and I know that they can’t. In fact, they don’t even know how to READ MORE
better than affluent marketing
What’s better than marketing and gaining a new affluent client? You already know this; but I’ll remind you anyway. It costs 5 times as much to gain a new client as it does to keep an old READ MORE
stop the marketing drivel
Last week, we trained advisors from across North America on how to get paid by charities. Since 1995, over 40 leading charities have paid me to educate their donors. Why would a charity pay me? Not READ MORE
this made all the difference in my credibility
Coaches have made all the difference in my business. Jay Abraham helped me understand the power of positioning. Jay has been featured in USA Today, New York Times, Los Angeles Times, Washington READ MORE
forget getting your name out there
Last week, I spoke at Simon Singer’s and Rao Garuda’s Tax Institute. I asked the attendees to write down the amount they wanted to get paid by their business. Here’s how to earn everything you’ve READ MORE