Last week, coaching members and my team were reminded of a powerful truth about success and building a profitable business.
As I interviewed Bob Jordon, 75 advisors and members of their team were held spellbound as he told us story after story of entrepreneurs who started from scratch and built a business that was sold for at least $100 million or went public with a value of at least $300 million.
His lesson in a moment…
First off, Bob is one of those entrepreneurs who built the first online business magazine after dropping out of business school. Next, he convinced 45 others who had accomplished the same thing to be interviewed and share their stories.Their stories and insights are contained in Bob’s book, How They Did It.
It is well worth reading over and over again.
Bob raised $1 million to launch the online business magazine and within two years had to declare bankruptcy. After a week of reflection, he bought the company back from the bankruptcy court and finished what he started.
Two years into the book project, no entrepreneur had said “yes” to being interviewed. He persevered, including investing $350,000 of his own money, and now has a phenomenal book.
Bob shared that he went looking for success stories and discovered stories of failure.
So, Bob ended up looking for failures who persevered through to success.