In the video below, Scott Keffer explains the Process-Driven Framework during the Double Your Affluent Clients Bootcamp.
The Process-Driven Framework
(Below is the transcript from the video.)
So, let’s look at process-driven framework. It’s really about commitment to the power of process. Commitment to the power of process. Next is make the investment. Acquire proven processes. Practice fearless execution. Practice fearless execution. And have guidelines.
Let’s talk about each of those.
So, how many know W. Edwards Deming? So, what is the one thing I did learn from my dad? He was in the steel business, he loved Edwards Deming. Edwards Deming is a consultant, he’s an author, he’s a teacher to some of the most influential corporations, businessmen, women and scientific pioneers. He is the one … although, there’s probably two of them … who almost single handedly turned around Japan. Because after the war, he was really the first quality management, if you will, process person and he was essentially ignored here ’cause things were going so well, so he went over to Japan and they listened.
My dad said the Japanese would come over, they would walk through the plant and they would take tons of notes, go back and execute. Go back and execute and they stuck with process. So, for me, it was, “Haw, haw, haw, haw.” If I want predictable outcomes, I need to have a process. If I don’t have a process, I can’t have predictable outcomes.
So I thought, “Why don’t I apply a process to marketing. Why don’t I apply the power of process to selling? Why don’t I apply the power of process to servicing, delighting?” Yeah. Then, I can predictably attract, predictably engage, predictably delight.
How many wanna have more predictability in their business. How many need more processes? I mean, that’s usually what’s happening. If you can’t describe what you are doing as a process, he says you don’t know what you are doing. Which means if I don’t have a repeatable process that I can sketch out and articulate, we probably don’t know what we’re doing. That was a huge a-ha, oh. No wonder I don’t have a predictable outcomes.