I was asked to be a judge in a national speak-off. Speakers from across the world were competing for a chance to get a Ted Talk.
There were 50. Then 10. Then 3. Then 1.
They were NOT all the same.
In training, you may have heard something to this effect, “Million dollar prospects are just like everybody else. They put their pants on one leg at a time.”
That’s LIE #2 about million dollar clients.
Well, it may be true about how they get dressed, but it’s not true in just about every other way.
I heard this when I started in 1980: at age 65, 1 person will financially independent; 3 will be financially OK; 29 will be dead (today it’s 19); and the rest will be dead broke.
That doesn’t sound like everybody else.
Today, 3 percent of the population has accumulated over $1,000,000.
Just like everybody else?
NOPE. Not at all.
If you want to be successful with the successful, you must understand they are NOT like everybody else.
They have accomplished what 97 out of every 100 people haven’t figured out: how to accumulate more than $1,000,000.
The good news is that many million dollar clients don’t see themselves as wealthy. According to a CNBC article, 44% of millionaires consider themselves, “Middle Class” and 40% consider themselves “Upper Middle Class.”
The $2 million to $12 million market is a treasure-trove.
And remember the GOLD is in the COLD.
More on that coming up.
Until then, remember, million dollar clients are NOT just like everyone else.
You must attract them uniquely. Million dollar marketing.
You must close them uniquely (see how below). Million dollar engaging.
But first, you must decide whether you will specialize in million dollar clients.
Have you made the commitment to work with million dollar clients? Exclusively?