Ho hum… yawn… zzzzzzzzzzzzzzzzzzz!
Is your marketing putting your prospects to sleep?
During a day with international bestselling author Seth Godin, “Mr. Purple Cow,” I learned many things, including the absolute necessity to be remarkable.
Your marketing must REV your prospects…
R – remarkable
E – engaging
V – valuable
Stop sending stuff just like every other advisor.
Stuff that bores… stuff that snores.
Stuff that doesn’t draw me in. Stuff that leaves me lifeless. Stuff that leaves me flat. Stuff that’s irrelevant to me.
You-centered. You-focused. Blah. Blah. Blah.
Create an experience that’s memorable… worth sharing. Something that is contagious – worth passing along.
Here’s the one sure way to REV your prospects… make it all about THEM… their biggest concerns and challenges.
This is a great exercise with your team: What are the TOP concerns of your prospects? Not sure, survey your best prospects for their top concerns.