June is wicked busy for me.
New coaching members from our May Double Your Affluent Clients® Boot Camp. Seminar Money Machine™ training. At home, Beth and my wedding anniversary. And yesterday was my birthday. 🙂
That’s why I’m at the beach with the family as you read this. We take two weeks at the end of June every year, because business is challenging.
Life is too.
Not just for you and me. Prospects also.
I ordered a new pair of tennis shoes from Zappos. Love buying from them. Too many choices though.
What did you wear growing up?
Me? Converse. There weren’t many choices.
Now, there are shoes for running, tennis, hiking, basketball, volleyball, racquetball, golf, and walking… on Sunday… with your dog… in the rain.
Cola with caffeine, with or without flavoring, with or without taste, etc. The average store in 1986 had 10,000 items. In 2000, it was 60,000. Today, a zillion.
These are ordinary choices, to say the least. Add to that the most significant areas of life: health, family, wealth.
What happens when there are too many choices? You freeze. So do prospects.
It part of the reason it’s so hard to get new prospects.
That’s the world we live in.
And it’s the reason that consistent action marketing and relentless nurture is critical.
Don’t do less. Do more.
More marketing. More nurturing. When? NOW!